It seemed odd that a client who sells sanitary wipes was ignoring arguably the dirtiest target market of all – men. Men want to get their hands dirty, leave an impact, and be remembered for greatness. The concept is simple – leave your mark on Wet Ones so you can make your mark on the world.
Copywriters || Josh Muhlbaum, Mia Rafowitz
Art Directors || Kerrie Heckel, Jamie Shub