Detroit, Michigan – a tough town. It’s a place at the edge of oblivion where danger can be found down any street. This is where Godi was born and why their garments are constructed with versatility and constant motion in mind. I crafted that story in a way that everybody can relate to, from Detroit to the world.

Brand Story

Work and travel are survival tactics – they keep you ahead and set you apart. They’re the lifeblood of innovation, fueling the relentless pursuit of your wildest dreams. Detroit breeds a culture of competition, an environment where doing is the only option. To work and travel successfully, versatility and confidence are essential. Godi gives you the freedom and ability to weather every storm that rolls your way. Not only are our garments obsessively designed to set the tone for your look, they also set the tone for you to thrive during any season, regardless of your goal.

Copywriter || Josh Muhlbaum

Creative Director || Casey Labiano